How it works
Send the links, get the videos, stay in charge
You've got the products; you need the videos. Send us the links and we'll make them – short-form content for TikTok and Instagram, from the writing to the shot plan. All of it stays on screen and yours to change, so the work gets done without getting away from you. New accounts get 300 free credits.
300 free credits · no credit card required
We make the videos
Send a link and the writing, the styling, and the shot plan are handled. Your day goes back to your customers.
Nothing happens off-screen
You see the brand, the details, and the plan for the video before a credit is spent. No black box, no surprises.
You're always in charge
Change any line, or just say what the video has to do – an offer, a format, who's on camera. Your words reach the render unchanged.
Start here
Paste a product link – or upload photos
A store link is the fastest start – we read the page and bring back the photos, title, price, and description. Nothing to retype. No link? Upload photos and type the details yourself; everything after this step is identical.
Paste a product link
Works with Shopify and most other store product pages. Everything we import stays editable in the two steps that follow.
Upload product photos
Drag in several angles of one product. PNG, JPG, HEIC, TIFF, and WebP are supported.
Your brand
Check the brand we read off your store
Before a line of script exists, we read your store page and draft your brand: name, voice, logo, colors, keywords. Correct it once – every product under that brand inherits it.
What's on this step
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Brand name and voice
Drafted from your product page. Rewrite the voice if it doesn't sound like you.
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Logo, colors, and keywords
Pulled from the same page. Upload your own logo, adjust a color, edit the keywords.
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Reused, not re-asked
Later imports from the same storefront skip this step. A different storefront gets its own brand – never a silent merge.
A field we can't fill arrives empty and editable, never as an error to clear.
Your product
Confirm the details, then tell the director
Fix what the import got wrong. Drop photos you don't want on camera. Then use Tell the director to say what this video must include – it outranks every choice we make, and reaches the render word for word.
What's on this step
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Name, price, description
Edit in place; saves as you type. What you approve here is what the video is built from.
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Photos
Keep the clear, full-product shots. Remove the rest.
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Tell the director (optional)
“Mention the 20% off winter sale” · “hands only, no face” · “ASMR”. One line is usually enough.
Optional means optional – leave it empty and we'll decide that part.
The plan
Read the video's direction, then generate
Every video arrives with a drafted Video direction: the hook, the focus, the format, the limits to respect. Read it, edit any line, or tap Try another angle. We draft it from your product, your brand, and your note – starting from one of 18 proven formats, never from zero.
What's on this step
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Video direction
The plan in plain language. Edit it, re-roll it, or clear it and we'll choose.
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Format
Every draft leans on one of 18 proven formats – the full list is below. Name one in your note and the director uses it.
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Ratio, resolution, audio, audience
The practical settings, including the market and language to speak to.
“Try another angle” never repeats the format you just turned down – and if your note names one, it sticks: re-drafting changes the angle, not the format.
Preview and publish
Play, share, or download the finished MP4
You get a 15–30 second vertical MP4 – short-form content made to post as a TikTok, an Instagram Reel or Story, or to run as a paid ad. Watch it on the page, send a review link to whoever signs off, or download it. Products and videos stay in My Products, so the next video starts from a brand and a description you've already approved.
What's on this step
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Play
Watch it before you commit to posting.
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Share
A link for a client or a teammate to sign off on.
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Download
The MP4, sized and ready for TikTok.
Not what you pictured? Adjust the direction or the note and generate again – the product stays as it is.
The formats
Built on 18 proven video formats
Every direction we draft leans on one of these short-form structures, adapted to your product. Your note always wins: name a format and that's the one we use.
POV
Shot as if through your customer's own eyes – immediate and personal.
Talking head
A creator speaks straight to camera, confident and personal.
Creator review
A personal take that builds to a recommendation: here's what I think, and why.
Hands-on demo
Hands in frame, showing what the product feels like to actually use.
Product showcase
The product front and center, polished and styled to build desire.
Problem / solution
Opens on an everyday annoyance, then shows the product fixing it.
Transformation
A before-and-after built around one visible change.
Tutorial
A clear how-to – simple steps a viewer can follow.
Micro-story
A tiny story with a setup and a satisfying payoff.
Lifestyle
The product at home in an aspirational but believable everyday scene.
Vlog
Casual and spontaneous, like a moment from someone's day.
Montage
Quick cuts on a musical beat – energy over narration.
ASMR
Close-up sound and texture – made to be watched with sound on.
Oddly satisfying
A smooth, rewarding process the eye can't leave – works with sound off.
Cinematic
Mood and atmosphere built from lighting and pacing – the brand-film look.
Editorial
Styled like a fashion spread – expressive, art-directed, look over story.
Product test
One claim about the product, put visibly to the test on camera.
Trend
Playful and current, shaped after what's circulating right now.
This list grows as new structures prove themselves. “Try another angle” re-drafts on a different one.
300 free credits · no credit card required